Our Management in Social Media: Who among us now doesn’t use social media or social networking sites in everything related to his life, as it may currently be the backbone of a person.
And when the topic is related to celebrities, companies, or anyone who wants to create a page on social media, this topic is important for them so that they can know the content that they will provide on these sites and how it will bring the largest possible number of followers.
You can manage social media sites by hiring a marketing agency or using tools that help you to manage them, some of these tools are free and some of them are paid.
Eureka DM will provide you with all the information that you may need to manage your accounts on social media sites, you can contact us through social media or call this number …….. and we will provide you with the service of managing your site.
What does social media management mean?
Managing social media is simply managing your visibility on various social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, etc.
Thus it is the process of creating, appearing, and analyzing the content that you will appear on these sites and how you will make this content relevant and relevant to your visitors and how you will get them to interact with you.
The importance of managing social media
The importance of social media is summarized in four benefits:
Users or Visitors:
Social media management helps you to know the needs and desires of users on social media sites.
Using the guides, there is a study that recognized that more than 75% of users on social media sites buy through the Internet and also more than 80% of users use these sites to take buying advice.
Cost:
You can publish your own content and communicate with all followers all of this at no cost and for free, and you can create an advertisement for your channel to increase the number of followers on your page.
So you can run these sites at no cost but this will take some time for your page to spread or if you want to publish your page in a short time you can create an advertisement.
The performance:
Performance is very important for business owners and marketers, a company can present its company and publish its brand through social media sites.
Thus, this company will be able to bring in a large number of customers and achieve more sales.
Access:
Social media sites make it easier for you to reach more users from all over the world. For example, if your main company headquarters in Egypt, you can reach your customers from the Arab world and European countries.
And here there is an important piece of information, which is the method of displaying content and marketing on social media sites in a traditional and usual way will make it difficult for you to reach users.
From all of these previous points, it is very clear that managing social media is extremely important for business owners and they must think of a different and good marketing strategy.
The person who manages these sites is called a social media manager, so let’s take a look at his role:
The role of social media manager
This could be a manger working for a marketing agency, a team member at the agency, a consultant, or a company employee.
This person is skilled in managing social media sites. He sets the goals you want to reach. Do you want an increase in the number of followers, or do you want an increase in the revenue that comes from these sites, etc.? Then he achieves those goals.
Why should I invest in social media management services?
Let’s ask a question first, why are you considering creating social media platforms?
The answers may vary and vary, but there may be some answers such as increasing the number of followers, increasing revenue from these platforms, or the popularity of your brand.
For these and other answers, all companies from small to large companies invest in some of their time for the ideas and strategies that they will present in these platforms to reach their goals.
Here are some advantages when investing in this service:
Maintain the quality of the strategy
If you are responsible for these platforms or there is a specialist for them or an agency, the strategy must always be taken care of at a high level and maintained for as long as possible.
Therefore, you should always monitor that strategy to see if you are reaching your goals and desires that you need.
Time saving
The majority of companies need an agent or a specialist to manage these platforms instead of the owners of the companies, because of the time. When you bring in those specialists, you save a lot of time to manage these platforms.
Thus here you are saving your time and at the same time bringing in revenues from these platforms.
Achieving difficult goals
One of the difficult goals may be to increase the number of followers in a specific period or the fame of your brand in a short period, and therefore with the presence of a specialized agency in the field that will help you in a short time to reach those goals.
Get a specialist or expert in social media
Don’t think that if you’re going to deal with an agency they hire anyone, but they hire an expert in this field. Instead of bringing a specialist to home, you can go to the agency and they basically run the platforms.
Social media management content
And here we mean specifying the points that will give you your effort and determining the time to manage hose sites.
Social media management strategy review
After defining the strategy that you will follow to manage these sites, you should review this strategy through the following points:
- Reconsider the goals you want to reach in social media sites.
- Presence of your brand on social media.
- Determining social media metrics such as the number of followers, the rate of interaction, and participation on these pages.
- Analyzing these metrics. For example, from this analysis, you can determine the content that followers like and the content that they do not like at all.
- Follow your competitors on social media.
After working on these points, you will find a good strategy that will facilitate the process of obtaining your goals faster, and in this case you will also satisfy your followers, as well as your clients.
Find your target audience
Searching for your target audience is an essential point in managing social media. If you don’t specify the target audience, the strategy will be difficult to reach.
So first you have to know your target audience and then you will be able to find them on social media.
So identifying this audience is important to increase your investment from these sites and thus increase your profits.
For example, if there is social media marketing for accountants, then there is an accountant who works on creating financial statements and there is another accountant who works on auditing the financial statements.
Both of them work in the accounting field but both have different audiences.
All you have to do is to identify and search for your target audience, and the person who handles your social media accounts or the agency you work with can ask you about your target audience so that they can come up with an appropriate strategy for you and provide you with your needs.
Choose a social media platform
You should choose the social media platform you will engage with and use
You have to decide which platforms your users like to use the most. For example, if users are using Facebook as the most interactive platform on social media, you should use that platform first.
In the event that you have more than one social media platform, in this rank, you should rank your priorities in terms of the most important social media sites currently. You shouldn’t say you’re splitting the time equally for each platform for them, that’s wrong.
But how do I define this point?
By knowing most of the time users spend on these platforms, another way is by determining the demographics of the target audience. With the platforms you have, you can decide which platform your audience interacts with. You can also decide which platform is most important by choosing the platform that is the most interactive for your competitors’ users.
These points are determined by you if you are solely responsible for these platforms.
If there is a social media manager or someone in charge of these platforms, he arranges these platforms by the study he does (studies the market, users, and industry you do).
Create a social media strategy
This is a very important step before you tell yourself that your social media campaign is ready. The strategy must be created first.
This strategy is not standardized for all platforms, but each platform has a unique strategy and this of course varies depending on the role of each platform on social media.
Other factors to determine your strategy:
Your working field
Ask yourself, are there things in the industry you offer that the public doesn’t know, or are there things that public needs in this field, or are there information that the audiences needs to know, or are there senior people or consultants in an area that you can contact on different platforms on social media
Your brand
What are your steps or rules for engaging with your audience, how will your brand color affect the platforms you use, and how will your brand affect these platforms?
Your goals
Do you want to increase the awareness of the audience or what goals you want to reach through these platforms or do you want to increase the loyalty of users to your brand or are there other goals you want to reach?
You will notice from these factors that they are all in the form of questions, so you should select their own questions for each factor and then write the answers to these questions.
There may be other answers that should be directed to you and our company will help you choose the right answers for you and formulate a strategy that is the best option for you.
Create your own social media profile
Social media management may also include the design of social media platforms, and this is very important in order to design amazing, new, and different images whether for the shape of your brand or the images that you will display on the platforms in order to attract the audience.
The design should be appropriate for your company and brand.
Most often, the design focuses on the look of still images:
- Background and Twitter address.
- Instagram profile pictures.
- Profile pictures, title, and Facebook icon.
After designing and defining these images, the next step is to set up your social media marketing goals.
Development of ads on social media
It is also known that there is creating an advertising strategy such as creating a social media marketing strategy.
These ads are very important if you want to increase your followers and boost your social media sites.
These ads differ from one platform to another, because as we mentioned earlier the objectives and types of each platform.
For example, the purpose of Facebook ads is to increase the audience, increase the awareness of your brand, and increase the reach of your site.
There may be advantages to advertising such as:
- Content
- The media
- The audience
- Calls to action (CTAs)
- Cost per click (CPC)
- Other goals
So, you have to see the important factor that will influence the ads.
For example, you can create an ad with CPC, but that ad is available to wrong audience, so you will find that the ad doesn’t produce any results at all.
It is best to review the ad well and log out of it before launching it
Create a calendar of social media content
You have to create a calendar for each of your social media platform, or the specialist will create this calendar for you, which is an important point so that you can manage the content on these sites.
In this calendar, you can decide what content will be shown this week or this month.
And you can view the scheduled content of your social media platforms.
Posts may be about holiday news, company news, a customer’s photo of your product, or shared content such as content on a website.
If someone is responsible for publishing this content, he will first ask you to review and agree to display this content, and this is very important to make sure that this is the content that you want to display on those platforms.
Build content for the platform
The person responsible for the page may create the content by himself as creating a content calendar, so he writes the content and chooses the images and videos to display.
The social media admin comes with the graphic designer and content writing author, and he creates that content that achieves the goal of the company and to suits the user.
If the content to be posted is on the website and on another platform, he copies the link and publishes it.
Interact and reply to your followers
There is a responsibility and it is daily to interact and reply to your followers. This is an invaluable service as it has a direct relationship to increasing the awareness and loyalty to your company.
Those responsible for these platforms must respond to all positive and negative comments.
When responding to followers, users feel that this company cares about them and their opinions, and this is a positive point that you will gain and stand out from your competitors.
A study confirms that more than 65% of users use social media platforms for customer service.
Increase your social reach
Many people think that the only way to increase the number of followers is through ads but it is not the only way.
When your company deals with reliable organizations and influential people in your fired, the percentage of your followers will increase through the followers of these people, thus your brand and company will spread and the number of followers will increase.
“read more about The Complete Guide, how to Create Suitable Content for Social Media“
Monitor the performance of your social media platforms
The performance of social media platforms should be monitored, and this happens by tracking the performance of your ads, content engagement, and number of followers.
It is preferable to deal with an agency to monitor your performance and find out the appropriate solutions. If this interaction decreases, you need a good agency to find the right solutions for you and improve your performance, thus you will get faster, clearer, and more effective results.
Our company is the best agency to deal with and find the right solutions for you.
What are social media platforms?
The most popular social media platforms are:
- YouTube
Let’s take each platform and explain it
There are more than two billion Facebook users and social media agencies don’t rely only on it, but also they have to use it.
Your goals and industry do not affect your use.
- Facebook marketing:
Its usage: Facebook is used to build a strong loyalty relationship with your company and also to build a relationship between current and future customers. - Its perks: Facebook contains a lot of media such as text, images, videos, and also ads.
- Demographics: Facebook users vary in age, with children, youth, and the elderly, as well as men and women.
Use Facebook when strategizing for photos, videos, and media in general, regardless of your goals and industry.
There are around 330 million monthly users and Twitter brings your business to users who use the brands on a daily basis.
Twitter marketing:
- Its usage: It is a good choice for dealing with users, Twitter cares about news and cares a lot about conversations between users whether those users are your customers or your brand.
- Its perks: Twitter users are happy to interact with other people and are also considered very active and its users are limited. For example, if your target audience is between 20-30 years old, this is a good feature.
- Demographics: Twitter’s audience is considered to be between 18 and 29 years old, and these users interact on a daily basis and more than once a day.
Twitter may not be for all businesses, but it has great value for certain segments.
There are about 1 billion Instagram users per month, so Instagram focuses on photos and videos, and thus is a suitable solution for businesses that want different and unique solutions to attract an audience.
Read more abot SEO YouTube“
Instagram marketing:
- Its usage: Instagram is an effective way to engage consumers with each other and create a relationship (like Facebook) and you can also attract new customers, the most used areas of this platform are entertainment, beauty, and retail workers.
- Its perks: More than 60% of Instagram users log into more than once a day, and this is because of their great love for it, and this is a big indication that these users not only view posts, but also interact with them.
- Demographics: Users are often between 18 and 49 years old, but the majority of users are between 18 and 29 years old, and may be up to 70%, while 30 to 49 are almost 50%.
Instagram is a very important and indispensable platform in certain regions.
YouTube
It is one of the great platforms that lot users will use. It is by more than 2 billion users which is why you will find that YouTube will make videos on how to make a video behind the scenes.
YouTube marketing:
- Its usage: YouTube is used to display informative content to increase awareness of your brand. For example, you will find videos on how to prepare something, how to approach a certain thing, or explain more information about your field of work.
- Its perks: One of the most important advantages oy YouTube is that it converts, and it is one of the largest platforms that converts, and this will lead to great gains for your company, especially if your product has a high price.
- Demographics: You will find different ages who use YouTube. 49% use YouTube ages 65 or older, and 83% use YouTube ages 50 to 64, also young people use it.
The longest time it takes for the user from social media platforms is YouTube, but it is worth the effort and investment in it.
“read more about Google ads management“
Pinterest has over 450 million monthly users. It is one of the platforms that makes companies visually focus on stores such as flower and clothing stores, and thus will create an opportunity to connect with the audience of these stores.
Pinterest marketing:
- Its usage: If you want to display your product in a non-promotional way, then Pinterest is the platform for you. For example, here you can show the advantages of your product and communicate with influencers to promote your product
- Its perks: One of the biggest advantages of Pinterest is relying on it to shape the plan for your future purchase idea. Nearly 85% of millennials use Pinterest for this reason. For this reason, here you are dealing with people who have a purchase plan
- Demographics: The largest users of Pinterest are women, which is 40% compared to 16% of men. As for the ages between 18 to 64 they use this platform at a rate of 30-40%, and the age above 65 is about 18%.
Pinterest is a native social media platform management service that depends on your audience.
After knowing the information about each platform, we would like to show you that Eureka DM can develop a strategy for each platform according to your goals, objectives, even though there are many specialized agencies in one or two platforms.
“read more about Google Search Console (GSC)“
What are the best tools for managing social media platforms and their pricing?
Of course, when you use tools related to social media platforms, this will benefit you a lot and improve your productivity on these platforms, which will affect you positively later.
As mentioned earlier, there are free tools and non-free tools.
Let’s learn about them
Paid tools:
Sendible
It is a tool with many advantages as it gives you the opportunity to schedule content for any platform and one of its main advantages is that it publishes content directly on WordPress, Tumblr, and Blogger.
Pricing starts at $29 per month.
“read more about Hashtags, importance and how to use them“
Hootsuite
It is a profitable tool for you as it will help you to manage more than one platform at the same time and guide you to manage your platforms in all respects through performance monitoring, response, and interaction with users.
Pricing starts at $29 per month.
“read more about Social Media Tools and Everything You Need to Know About These Tools“
AgoraPulse
This tool helps you in scheduling different platforms on social media and is one of the tools that determines the type of posting schedule for you.
Pricing starts at $89 per month.
TweetDeck
This tool provides you with a different set of features, including that it monitors more than one dashboard at the same time, but it is only used for Twitter.
To learn more about all the tools, you need to read this article: Social Media Tools and everything you need to know about these tools.
“read more about The difference between ads and boosted posts on Facebook“
What is the difference between social media management tools and social media marketing services?
One of the main differences between them is the person who works on the campaign.
campaign.
|
|
Social media management tools |
Social media marketing services |
|
The person working on the campaign |
You are the one who uses the tools or the team responsible for them. |
You are here only running the business. |
|
Experience |
You can use these tools even if you don’t have any experience in this field. |
It will be difficult to manage if you don’t have experience and then there will be a reliable agency working on it. |
Social Media marketing management
When you use the tools that manage your social media platforms, it will make it easier for you to manage and download your campaign.
And if you want a dedicated and skilled team working to create a campaign on your social media sites, our team is there and ready, just contact us.
The cost of managing social media platforms
The cost depends on your field of work. This cost includes building a good strategy for these platforms, as well as maintaining them, and advertising strategy. These amounts are paid on a monthly basis. Often this cost starts from 1000 to 8000 pounds.
With us, you will find good offers and discounts for managing your social media platforms. To know more about these offers and discounts, call the following number ………. Or contact us via this email ……….
Are you looking for an agency to manage your social media platforms?
If you need a large and reliable agency to manage your social media platforms, there is none than Eureka DM. We have a lot of experience in this field and we have specialized employees in this field who have all the experience so that you can easily in a short time reach your goals and manage your platforms well and continuously.
Let’s start by contacting us through the following number ……… or contact us via email …… or through social media platforms.
